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Shock horror – Facebook ads really do work, possibly
DOWNLOAD THE REPORT First GM pulled back on Facebook advertising. Then the high-profile FB flotation stumbled. The vultures began to circle. But now a new comScore study could herald an about turn....
View ArticleWhy do so many people find charity advertising upsetting?
Tom de Castella’s latest article on BBC News Magazine is rather revealing. It references a new survey carried out by the ASA on people’s reactions to ads. It turns out that, ‘Many participants felt...
View ArticleHow do you make a panda sneeze?
“Let’s do a viral vid! Yes, just like that one I saw the other day. 500 trillion people watched that. It only cost 53p to make too” Yes, it’s the seemingly micro cost way to global brand mega-stardom....
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Blind data or blind date? Get the Valentine’s Day edge.
Our industry is built on data. We spend our lives extracting and extrapolating it. We’re experts at sifting and siphoning to reach the people we need with the message we want. In fact, only last week...
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Is this really the end to working from home?
So, Yahoo CEO Marissa Mayer has put the kibosh on working from home. For her, the main reason is that innovation doesn’t happen in isolation. It’s the face-to-face bouncing of thoughts and ideas that...
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Is Microsoft predicting a pandemic?
“If you see an illness and you don’t call the industry to arms to try and cure it then you are just going to die along with the rest of the industry.” - Andy Hart, European VP for advertising and...
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Has online video killed the TV star?
Perhaps not quite. But we’re certainly seeing a huge shift. Take comScore’s recent figures for online video ad views in the States. Apparently, this April, Americans viewed a record 13.3billion – with...
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Twitter’s getting married and you’re not invited!
Bet my data’s deeper than yours! So might run the playground brag of advertising and marketing groups Publicis and WPP. And they’d be right. Both global agencies have recently signed major...
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Rip it up and start again?
Just when you thought the CD had breathed its last… Amazon looks set to resuscitate it, with its new AutoRip service. Already launched in the US, it’s now over here. How does it...
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Will Beyoncé-style stunt by Avengers director reinvent the movie industry?
So, Avengers director Joss Whedon sauntered up to the unveiling of his new film to announce that, “It’s not just the world premiere of In Your Eyes… it’s the worldwide release date, because it’s now...
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